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07/05/2011
Quick Response codes, or QR codes for short, are popping up everywhere. These codes are the fastest way to get tech-savvy customers to your website. BBB offers some “quick” tips for businesses considering implementing the codes.
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06/01/2011
Social media has become a dominating force in the eyes of today’s consumer. From YouTube to Facebook, consumers are turning to social media sites now more than ever to get more deeply connected to a business.
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01/03/2011
Being vigilant against fraud is not only important for a company’s bottom line, it also strengthens customer trust in the business. The Better Business Bureau highlights seven common scams that prey on small companies.
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12/01/2010
Cause-related marketing is a great option for business owners to help a charity and generate goodwill for the company. BBB Wise Giving Alliance recommends business owners consider the benefits of partnering with a worthy cause.
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09/02/2010
Mobile marketing is an effective way for small business owners to tap into a younger customer base. Better Business Bureau recommends owners check out the potential in geo-location apps like Foursquare or Yelp.
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06/30/2010
Even if you think your business is too small to merit a privacy policy, the Better Business Bureau advises that if you have a website, you will benefit by having a comprehensive privacy policy.
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05/20/2010
As part of National Small Business Week, Better Business Bureau is providing a list of free, online resources from your BBB and federal agencies to help small business owners stay afloat in a tough economy.
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12/01/2006
This manual is intended as a businessperson's guide to the basic features of the Magnuson-Moss Warranty Act, the federal law governing warranties on consumer products. The text provides citations to specific sections of the law—the Warranty Act itself, the Rules the Federal Trade Commission (FTC) adopted under the Act, and the FTC's Warranty Advertising Guides. For reference purposes, a supplement to this manual containing the Act, the Rules, and the Guides is available from the FTC's Consumer Response Center. See Additional Sources of Information.
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04/01/2001
GENERAL ADVERTISING POLICIES
What truth-in-advertising rules apply to advertisers?
Under the Federal Trade Commission Act:
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03/01/2000
Want to be your own boss? A franchise or business opportunity may sound appealing, especially if you have limited resources or business experience. However, you could lose a significant amount of money if you don't investigate a business carefully before you buy. The Federal Trade Commission's Franchise and Business Opportunity Rule requires franchise and business opportunity sellers to give you specific information to help you make an informed decision.
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