National Advertising Review Council http://richmond.bbb.org/WWWRoot//SitePage.aspx?site=85&id=a824b759-3137-43b5-aedf-a38056bcce73&debug=False 10 Major Marketing/ Media Trade Groups Launch Program to Give Consumers Enhanced Control Over Collection and Use of Web Viewing Data for Online Behavioral Advertising Mon, 04 Oct 2010 05:00:00 GMT Comprehensive, Self-Regulatory Initiative Includes Opt-out Website and Promotes Use of ‘Advertising Option Icon’ that Alerts Consumers to Online Behavioral Ads http://richmond.bbb.org/article/major-marketing-media-trade-groups-launch-program-to-give-consumers-enhanced-control-over-collection-and-use-of-web-viewing-data-for-online-behavioral-advertising--22626